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Music Marketing Matters: Diversifying Your ‘Product’

Last week I got a bee in my bonnet – yes, my part time job is subbing for Little Bo Peep… what of it? – about the lack of creativity in marketing music. Rather than just whinge and whine, though, I...

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Music Piracy & the Profit Tipping Point

Some significant data were released last week by the (suddenly very visible) music reporting service, MusicMetric. Significant, in this case, equates to over 400 million instances of illegally...

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Creative Music Marketing (On a Shoestring Budget)

Music marketing matters. Hopefully we established that in the mini-series of the same name earlier this year. What keep on coming, though, are the examples of independent artists getting creative with...

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Facebook Fail? How To Improve Your Music Ads & Shares

What’s a ‘Like’ worth? Less than a share, if you agree with the latest marketer analysis, but plenty of artists are seeking the thumbs up across social media, with the king of social networks being the...

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Case Study: How Kishi Bashi Brings Fans Further Into the Fold

“Open Kimono” is business jargon upon which I stumbled just last year, yet it has fast risen to the top of my buzzword bollocks list. (Yes, such a list exists, albeit deep in the annals of my memory...

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